Customer focus: Organizations depend on their customers. Therefore, the organization should understand the current and future needs of customers, meet customers and strive to exceed customer expectations. Leadership: The leader establishes the unity of purpose and direction of the organization. They should create and maintain an internal environment that enables employees to participate fully in achieving organizational goals. Full participation: People at all levels are the foundation of the organization, and only their full participation can make their talents benefit the organization. Process approach: Manage related activities and resources as processes to achieve desired results. A systems approach to management: Identifying, understanding, and managing the interrelated processes as systems contribute to the efficiency and effectiveness of an organization in achieving its objectives. Continuous improvement: Continuous improvement of the overall performance of the organization should be an eternal goal of the organization. Fact-based decision making: Effective decision making is based on data and information analysis. Mutually beneficial supplier relationships: An organization and its suppliers are interdependent, and mutually beneficial relationships enhance the ability of both parties to create value.